Ben Simmons' shoe deal reportedly hinges on whether Lakers score No. 1 pick

NBA Basketball

There is a lot riding on Tuesday's NBA Draft lottery, and not just for the teams involved.

Top prospect Ben Simmons is reportedly waiting on the outcome of the lottery before signing his sneaker deal, according to The Vertical. The reason, per the report, hinges on the belief by Simmons' management that it will gain more leverage in negotiations should the Lakers score the first overall pick.

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The Vertical reported the LSU forward has received five-year endorsement offers from market rivals Nike and adidas, but Nike's offer of $7.5 million is significantly less than the $10 million adidas is dangling, including a $2 million signing bonus and a $1 million incentive bonus for winning the NBA Rookie of the Year award.

Should the Lakers beat out the 76ers, who have the best odds of getting the No. 1 selection, the prospect of Simmons playing in Los Angeles increases and thus makes him more marketable to the shoe companie


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There is precedent for the strategy.

Last year, Nike increased its offer to D’Angelo Russell after the draft lottery when the Lakers scored the No. 2 pick, which they eventually used on him.

The Lakers have a 19.9 percent chance of landing the top overall pick in this year’s NBA Draft.